Once you have your content created you'll want to advertise
your presence. There are a couple of ways to make your presence
known. The first thing to do is to add your URL to any advertising
you may do in paper based publications as well as to your business
Net Based Lists and Catalogs
You'll definitely want to get your URL added to the various catalogs
(lists) of pages that are being archived at various sites on the
net. These lists are very popular and are becoming one of the best
ways to locate information on the web. Below is a list of the best
known lists on the net at this time. Each list has a different process
in place to get your information added. We recommend that you visit
each site to determine what information is required to get your
URLs included in the list.
Usenet News Groups
The third way to advertise on the net is to monitor the various
news groups that relate to your product or service and respond to
queries from others asking for information. It's considered bad
taste to post unsolicited advertising to the news groups, but responding
to queries is acceptable.
You can also announce your presence by posting an article to the
news group comp.infosystems.www.announce.
This group is monitored by many of the maintainers of web site lists
(such as Yahoo) and is an excellent way to advertise your site.